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The Food Industry is one of the few industries which has shown growth year by year! And undoubtedly, will show growth in the future also. Despite the growing no. of competitors in this market, bakeries haven’t seen a decline in their sales. It is because of the growing population that the bakery businesses are flourishing. The demand for baked items is increasing day by day. So small and local bakeries can win this moment. They need to apply creative ways to attract customers’ attention. This is indeed not an easy task in a world where every business on social media is dying to attract attention. Hence, here are 7 Quick Tips To Increase Bakery Sales 3 Times! Feel free to ask us any doubts you have.
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Setting the right pricing strategy is a crucial step in any business. Price is the value of your goods/services that your customers pay. In our opinion, it is not a good idea to keep your prices low if you are a small bakery. Because you will never be able to compete with the price of those baking large batch sizes every day. Hence, it will be an intelligent decision to choose a high price segment. Do not pressurize yourself with the burden of lowering down your prices. Instead, focus on providing optimum quality products.
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People are preferring healthy food items nowadays. The idea of healthy eating is being adopted by more and more people around the world. From small towns to metro cities, people are becoming aware of what they put inside their bodies. Just flip the packet of any biscuit/bread near you. Read the ingredients. You will be surprised to see that we are consuming such harmful chemicals on a daily basis, in form of bread/biscuits. People want healthy alternatives.
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Make your food products from healthy oils, fresh ingredients. Focus on making recipes as healthy as possible. But don’t miss the taste factor. Your customers will love it! And this will definitely increase bakery sales.
It will be a sheer waste of time and money convincing the customer segment that is unfit for your product. For example, think about areas/locality around you that will buy your high price products. The customer segment gives priority to health. Those who are already aware of the need to eat healthily. In the early days, you will have to focus on the well off customer segment. Because surely you don’t want to go into debt in the early days of your bakery. Once your batch size has increased, then you can think about bringing down the price, introducing new cheaper products without compromising the quality. So, find what the type of customer you want to focus on…find your right audience.
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Keep yourself up to date or try tools like Google trends to know about viral trends in the baking industry. For example, current bakery trends are gluten-free, vegan. In cakes, it is a customized fondant cake. Make sure to register yourself on Google My Business, so that if anyone around searches it on Google. They will find you easily. Read the next point on the easy web visibility.
This will take a lot of effort. But undoubtedly, branding and marketing are the most important factors behind a company’s success. Register yourself on Google My Business. When locals will type something like “bakery near me”, your business will appear in search results. Social Media presence is a must. Upload the best of your bakery pictures, videos, reviews on social media. Posting once in three days (at around 12-3 PM) will be best. Double-check the quality of photos and videos. Run ads on Facebook and Instagram. They are cheaper than other marketing methods. And social media ads will be displayed to the customers interested in bakery items. Hence, no wastage of money.